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Capybara

CLIENTE

Alvaro

ROLE

UXUI designer

AÑO

2022

GOALS

"Create a website that not only informs about the marketing agency's services, but also inspires trust and demonstrates expertise and creativity, with a modern, intuitive, and user-centered design that facilitates navigation and encourages interaction, in order to attract potential clients, generate qualified leads, and convert visitors into satisfied customers".

WHAT HAVE WE DONE?


  1. Research and Analysis: Understand users and competition.

  2. Goal Definition: Establish clear and prioritized goals.

  3. Persona Creation and User Journey: Identify who the users are and how they interact with the site.

  4. Information Architecture Design: Organize content intuitively.

  5. Prototyping and Testing: Test design solutions with real users.

  6. Visual Design: Create an attractive and functional interface.

  7. Development and Implementation: Translate the design into functional code.

  8. Launch and Evaluation: Monitor and adjust the site based on feedback and key metrics.


  1. Research and Analysis: Understand users and competition.

  2. Goal Definition: Establish clear and prioritized goals.

  3. Persona Creation and User Journey: Identify who the users are and how they interact with the site.

  4. Information Architecture Design: Organize content intuitively.

  5. Prototyping and Testing: Test design solutions with real users.

  6. Visual Design: Create an attractive and functional interface.

  7. Development and Implementation: Translate the design into functional code.

  8. Launch and Evaluation: Monitor and adjust the site based on feedback and key metrics.


  1. Research and Analysis: Understand users and competition.

  2. Goal Definition: Establish clear and prioritized goals.

  3. Persona Creation and User Journey: Identify who the users are and how they interact with the site.

  4. Information Architecture Design: Organize content intuitively.

  5. Prototyping and Testing: Test design solutions with real users.

  6. Visual Design: Create an attractive and functional interface.

  7. Development and Implementation: Translate the design into functional code.

  8. Launch and Evaluation: Monitor and adjust the site based on feedback and key metrics.

RESULTS

The redesign of the marketing agency's website led to a significant increase in traffic, an improvement in converting visitors into qualified leads, a reduction in the bounce rate, and an increase in the time users spend on the site. In addition, the new design received praise, which strengthened the brand's perception as innovative and customer-centric.

CONCLUSION

In summary, the redesign of our marketing agency's website has brought tangible improvements in terms of traffic, conversion, and user engagement. These results are encouraging and motivate us to continue improving to offer an even more satisfying experience to our clients and site visitors. We appreciate the compliments received for the new design and are committed to continue working humbly to stay innovative and focused on the needs of our users.