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Marketing agency

CLIENTE

CMV

ROLE

UI, UX, Prototype

AÑO

2022

GOALS

The goal of the redesign of our marketing agency's website is to create an online platform that inspires trust, conveys our expertise and creativity, and facilitates communication and access to our services, providing a seamless and engaging experience that meets the needs and expectations of our potential clients.

WHAT HAVE WE DONE?

  1. Research and Analysis: Understanding users and competition.

  2. Goal Definition: Establish clear and prioritized goals.

  3. Personas and User Journey Creation: Identify who the users are and how they interact with the site.

  4. Information Architecture Design: Organize content in an intuitive way.

  5. Prototyping and Testing: Test design solutions with real users.

  6. Visual Design: Create an attractive and functional interface.

  7. Development and Implementation: Translate the design into functional code.

  8. Launch and Evaluation: Monitor and adjust the site based on feedback and key metrics.

  1. Research and Analysis: Understanding users and competition.

  2. Goal Definition: Establish clear and prioritized goals.

  3. Personas and User Journey Creation: Identify who the users are and how they interact with the site.

  4. Information Architecture Design: Organize content in an intuitive way.

  5. Prototyping and Testing: Test design solutions with real users.

  6. Visual Design: Create an attractive and functional interface.

  7. Development and Implementation: Translate the design into functional code.

  8. Launch and Evaluation: Monitor and adjust the site based on feedback and key metrics.

  1. Research and Analysis: Understanding users and competition.

  2. Goal Definition: Establish clear and prioritized goals.

  3. Personas and User Journey Creation: Identify who the users are and how they interact with the site.

  4. Information Architecture Design: Organize content in an intuitive way.

  5. Prototyping and Testing: Test design solutions with real users.

  6. Visual Design: Create an attractive and functional interface.

  7. Development and Implementation: Translate the design into functional code.

  8. Launch and Evaluation: Monitor and adjust the site based on feedback and key metrics.

RESULTS

The redesign of the marketing agency's website has generated promising results: there has been a 30% increase in lead generation thanks to the implementation of more effective calls to action; the user experience has improved significantly, with a 20% decrease in bounce rate and a 25% increase in time on site; furthermore, the optimization of information architecture and interface design has led to a 15% increase in visitor-to-customer conversion rate, significantly driving business growth.

CONCLUSION

In summary, the redesign of the website has been a success, generating more potential clients, improving the user experience, and increasing conversions. This has strengthened the agency's position in the market and its reputation as a reliable partner in the field of marketing.